Manager, Marketing and Partnerships, Fuel

Toronto - Hybrid, ON, Canada

Full Time

Marketing & Partnerships

Manager/Supervisor

Who we are

At Scene+, we foster an entrepreneurial spirit that drives our mission: making tomorrow even more rewarding for our members. As a unique joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have spent over 17 years delivering unparalleled rewards and experiences.

As we scale and evolve, our focus on innovation and technology is redefining what it means to be an iconic brand that prioritizes a member-centric experience. Data is not just a tool for us. It’s the engine powering our growth strategy and our journey to becoming Canada’s most beloved loyalty program. We leverage it to provide personalized rewards and create meaningful connections with our members.

Joining Scene+ now means stepping into a role where your passion and skills can make a tangible impact on millions of members. With rewards for every lifestyle, we believe there’s always something to look forward to. Come be a part of our journey - create exceptional outcomes, collaborate across teams, and shape the future with us.

Who we need

Reporting to the Account Director, Fuel, we are hiring a Manager, Marketing and Partnerships – Fuel to join our team. As the new Manager, Marketing and Partnerships, you will sit at the intersection of data, marketing strategy, and partnership performance for Shell, one of our key strategic accounts. This role is uniquely positioned to bridge marketing execution and performance analytics ensuring tight alignment between campaign activity and partnership KPIs.

You will lead data-informed campaign planning and execution, guiding targeting, segmentation, and performance optimization while tracking and reporting on key account KPIs. Working closely with the Account Director and cross-functional teams, you will develop creative briefs, deliver structured insights and business cases, and help strengthen engagement and performance across the Shell partnership.

This job posting is for an existing full-time, hybrid role, working three days per week on-site at our Toronto office.

What’s in it for you:

Ownership and impact. This is a high-visibility role with ownership of how data translates into marketing strategy and partner performance. You will lead campaigns that increase cardholder engagement, identify where to invest for maximum return, and shape how one of our largest strategic partnerships evolves.

Strategic partner exposure. You will work closely with a globally recognized brand, helping shape campaign direction, performance strategy, and long-term growth. You will contribute insights that inform decisions and influence senior leaders across the partnership.

Career acceleration. You will join a lean, high-impact team at launch, working directly with leadership. With space to own initiatives and test ideas, you will expand your capabilities across marketing strategy, data-driven decision-making, and partnerships, positioning yourself for future leadership opportunities.

As our new Manager, Marketing & Partnerships, Fuel, you will:

Develop data-driven marketing strategies. You will leverage insights from performance data, market trends, and audience behaviour to develop high-impact campaign plans that drive core KPIs. You will define targeting and segmentation approaches, identifying where to focus and why, and lead the end-to-end briefing process across internal teams and external partners to ensure alignment on objectives, timelines, and deliverables.
Translate data into insights and action. You will monitor campaign execution and performance in real time, proactively identifying risks and optimization opportunities. You will deliver comprehensive post-campaign analyses, including executive-ready summaries with actionable insights and recommendations
Monitor performance and drive optimization. You will collaborate with Data Science to track and analyze Shell account KPIs using dashboards, providing regular updates and recommendations. You will deliver Monthly Business Reports and Quarterly Business Reviews (QBRs), ensuring insights are clearly connected to future strategy.
Build and nurture relationships. You will act as a key marketing and partnership contact for the Shell account, fostering strong internal and external relationships and managing regular communications. You will collaborate with stakeholders to develop marketing initiatives and influence decisions through clear, data-backed recommendations.
Guide strategic decisions. You will contribute to broader account deliverables, including annual account plans, QBRs, and KPI progress decks. You will integrate campaign performance data, forward-looking recommendations, and competitive insights to highlight trends, opportunities, and strategic priorities.
Manage projects. You will manage and maintain marketing and partnership project trackers, as well as meeting agendas and minutes for weekly execution, strategy, and QBR meetings. You will ensure meetings are productive, well-prepared, and consistently focused on data-driven insights and strategic recommendations.

You bring:

The experience. You have 3+ years of experience in marketing strategy, partnerships management, or a combined role; preferably within the loyalty industry. You are a data-first problem solver who can translate complex data into clear narratives that influence decisions and align stakeholders. You bring a balance of strategy, analytics, and creativity, working closely with Data Science teams to guide analysis and translate insights into actionable marketing strategies. You are comfortable connecting insights to targeting decisions, campaign strategy, and measurable outcomes.
The client-centred mindset. You take a consultative approach to building and strengthening partnerships. You deepen your understanding of partner needs, manage expectations, and influence decisions through thoughtful insights and recommendations. You hold yourself accountable for delivering results and use data and analysis to guide conversations and strategy.
The project management skills. You can manage multiple complex projects simultaneously, coordinating resources, maintaining communication, and ensuring deliverables stay on track. You identify gaps, think critically about solutions, and take initiative from planning through execution while adapting to shifting priorities.
The interpersonal skills. You are an effective communicator with strong written and verbal presentation skills. You are comfortable engaging with senior leaders and stakeholders, facilitating discussions, and navigating complex conversations with professionalism and confidence.

Compensation

At Scene+, we believe that compensation should be transparent, fair, and market competitive. Our salary ranges are designed to represent the progression from learning the role to truly mastering it.

This role has a minimum base salary of $85K and a maximum base salary of $95K. Our approach to compensation supports each person’s unique knowledge, skills, and abilities, and balances it with internal equity to ensure a fair and competitive salary. The higher end of the range is reserved for those who have demonstrated deep expertise, while offers closer to the minimum reflect strong potential with room to develop.

Base salary is just one part of our total rewards package which also includes health and wellness benefits, employer-matched RRSP savings, a performance-based bonus program, and many more perks including free movies and free grocery delivery.

Join us.

We are a dynamic and agile organization that works collaboratively to anticipate and meet the business needs of our partners and the lifestyle needs of our members. People who thrive at Scene+ are mission-driven and eager to contribute to a brand that’s shaping the future of loyalty. As part of our team, you will excel in an environment that values ownership and practical, intelligent solutions. You will have the chance to create and refine processes, identify and address challenges with scalable solutions, and introduce best practices that drive our success.

Our values guide our work, and we consistently measure our progress against these principles.

Member Focus: We prioritize the needs and experiences of our members in everything we do.
Teamwork: We believe in the power of collaboration and working together to achieve our goals.
Continuous Improvement: We strive for excellence by constantly seeking ways to improve and innovate.
Integrity: We uphold the highest standards of honesty and transparency in our actions.
Results Driven: We are committed to achieving outstanding outcomes and delivering value.
Passion: We are passionate about our work and dedicated to making a positive impact.

What you can expect from our interview process:

A virtual interview with a Talent Advisor discussing your interest in the role and the company. The conversation will be recorded using BrightHire, an AI-powered video interview tool. More details will be shared when you are invited to interview.
A virtual interview with the Hiring Manager (Account Director, Fuel) to discuss the role, the Shell partnership, and how this position supports marketing strategy and partner performance. You will have the opportunity to share your experience and ask questions about the team and the work.
A virtual panel interview with cross-functional partners to explore how you approach translating data into marketing strategy, collaborating with stakeholders, and driving campaign performance.
A final in-person interview with the Director of Partnerships to discuss the broader strategic impact of the role and how it contributes to the continued growth of Scene+ partnerships.

Apply now.

If you have 70% of what we're looking for and 100% authenticity and passion, express your interest here. Please contact us by email at [email protected] and let us know what accommodations or assistance we can provide you during the application process.

At Scene+, we're committed to diversity, equity, and inclusion. We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions. We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.

How We Use AI in Our Interview Process:

At this time, we do not use artificial intelligence (AI) tools to screen, assess or select applicants. For video interviews, we may use BrightHire, an AI-powered video interview tool, for recording purposes.

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Help us maintain an inclusive culture.

We want anyone, anywhere to have the same chance and opportunity to build a life they love and that they are proud of. We are proactive in creating a belonging environment that anyone can be a part of. Thoughtful, data-driven decision-making is core to this success. We ask these questions to strengthen our practices by using data to identify and mitigate unconscious bias in our hiring process.

If you choose to answer them, the responses are ONLY used in aggregate to help us identify areas for improvement in our processes. Your responses, or your choice to prefer not to say, will not be associated with your application and will not in any way be used in the hiring decision. For one, that’s illegal, and we’re really not into breaking the law. Keep being awesome, and thank you for considering work at Scene+.

1.) Indigenous peoples: Based on the definition below, are you an Indigenous person?
"Indigenous peoples" means First Nations, Inuit or Métis peoples of Canada.*

2.) Persons with disabilities: Based on the definition below, are you a person with a disability?
"Persons with disabilities" are individuals who have a long-term or recurring physical, mental, sensory, psychiatric, or learning impairment, and who consider themselves to be disadvantaged in employment by reason of that impairment, or believe that an employer or potential employer is likely to consider them to be disadvantaged in employment by reason of that impairment. This includes persons whose functional limitations owing to their impairment have been accommodated in their current job or workplace.*

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9.) Do you have at least 3 years of experience in marketing strategy, partnerships, or a combined role?*

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