Marketing Delivery Specialist

Toronto, ON, Canada

Contracted

Marketing

Experienced

Who we are

At Scene+, we foster an entrepreneurial spirit that drives our mission: making tomorrow even more rewarding for our members. As a unique joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have spent over 17 years delivering unparalleled rewards and experiences.

As we scale and evolve, our focus on innovation and technology is redefining what it means to be an iconic brand that prioritizes a member-centric experience. Data is not just a tool for us—it’s the engine powering our growth strategy and our journey to becoming Canada’s most beloved loyalty program. We leverage it to provide personalized rewards and create meaningful connections with our members.

Joining Scene+ now means stepping into a role where your passion and skills can make a tangible impact on millions of members. With rewards for every lifestyle, we believe there’s always something to look forward to. Come be a part of our journey—create exceptional outcomes, collaborate across teams, and shape the future with us.

Who we need

We are seeking a technical Marketing Delivery Specialist to join our data-driven marketing team for a 12-month contract with the possibility of extension. You will implement and execute customer engagement strategies by creating personalized multi-channel campaigns.

This is a hybrid role, working 2-3 days per week in our office.

What's in it for you:

Impact. You will be part of an in-house team working with big-name national brands. You will play a key role in driving our marketing efforts to new heights by leveraging our Customer Data Platform (CDP) and Salesforce Marketing Cloud (SFMC) capabilities. Your work will be experienced by millions of Canadians.

Exposure. You will work alongside a supportive manager who will mentor you. You will be part of a team that prioritizes inclusivity and collaboration and invites fresh perspectives. Whether you want to move into other aspects of data-driven marketing here, in another area of our business or elsewhere, you will have gained in-depth exposure to cutting-edge tools and data science techniques.

As our new Marketing Delivery Specialist, you will:

Develop journeys. You will implement end-to-end customer journey workflows in SFMC, focusing on email and push notifications. You will use CDP or SFMC's segmentation capabilities to identify target audiences based on various criteria, such as demographics, behaviour, preferences, and engagement history. You will develop strategies for different customer segments, tailor journeys to meet specific marketing objectives, and personalize messaging to maximize engagement.
Execute campaigns. You will collaborate with cross-functional teams, including marketing channel strategists, designers, and data analysts, to define campaign objectives, target audience, and messaging.
Implement automated and triggered campaigns. You will use SFMC automation tools like Journey Builder and Automation Studio to streamline campaign execution and enhance member experiences. You will set up and test the delivery of timely and personalized email communications based on customer actions and predefined triggers.
Optimize. You will monitor and analyze campaign performance metrics, such as open rates, click-through rates, conversions, and ROI. You will leverage data insights to identify areas for optimization and enhancement within channel journeys. You will conduct A/B testing and implement data-driven optimizations to improve campaign effectiveness.

You bring:

The experience. You have an understanding of marketing automation, customer journey mapping, multi-channel marketing strategies, and utilizing data-driven insights and segmentation to develop personalized marketing campaigns.
The technical skills. You have experience using a CRM to build email campaigns. Ideally, you have exposure to using Salesforce Marketing Cloud. You have experience with HTML. Familiarity with SQL and a scripting language would be a bonus. You are comfortable learning and using new tools.
The drive. You have a growth mindset and a results-oriented approach. You can balance priorities, change direction based on shifting needs, and simultaneously manage multiple campaigns and deliverables.
The interpersonal skills. You have professional written and verbal communication skills. You can build trust, influence decisions, and work closely across teams and with stakeholders. You are highly collaborative, with a deep appreciation for diverse ideas and approaches.

Join us.

We are a dynamic and agile organization that works collaboratively to anticipate and meet the business needs of our partners and the lifestyle needs of our members. People who thrive at Scene+ are mission-driven and eager to contribute to a brand that’s shaping the future of loyalty. As part of our team, you will excel in an environment that values ownership and practical, intelligent solutions. You will have the chance to create and refine processes, identify and address challenges with scalable solutions, and introduce best practices that drive our success.

Our values guide our work, and we consistently measure our progress against these principles.

Member Focus: We prioritize the needs and experiences of our members in everything we do.
Teamwork: We believe in the power of collaboration and working together to achieve our goals.
Continuous Improvement: We strive for excellence by constantly seeking ways to improve and innovate.
Integrity: We uphold the highest standards of honesty and transparency in our actions.
Results Driven: We are committed to achieving outstanding outcomes and delivering value.
Passion: We are passionate about our work and dedicated to making a positive impact.

What you can expect from our interview process:

A virtual interview with a Talent Advisor discussing your interest in the role and the company.
An interview with the Hiring Manager and another Senior Manager to share more about how your experience aligns with the team's needs and to learn about their work. It's a chance to ask questions about the company and the role.
An interview with the Marketing Director, CRM and Loyalty, to share why you are interested in joining the Marketing team at Scene+.

Apply now.

If you have 70% of what we're looking for and 100% passion for the work we do, express your interest here. Please email us at [email protected] and let us know what accommodations or assistance we can provide you during the application process.

At Scene+, we're committed to diversity, equity, and inclusion. We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions. We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.

#LI-Hybrid
#LI-DNI

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Help us maintain an inclusive culture.

We want anyone, anywhere to have the same chance and opportunity to build a life they love and that they are proud of. We are proactive in creating a belonging environment that anyone can be a part of. Thoughtful, data-driven decision-making is core to this success. We ask these questions to strengthen our practices by using data to identify and mitigate unconscious bias in our hiring process.

If you choose to answer them, the responses are ONLY used in aggregate to help us identify areas for improvement in our processes. Your responses, or your choice to prefer not to say, will not be associated with your application and will not in any way be used in the hiring decision. For one, that’s illegal, and we’re really not into breaking the law. Keep being awesome, and thank you for considering work at Scene+.

1.) Indigenous peoples: Based on the definition below, are you an Indigenous person?
"Indigenous peoples" means First Nations, Inuit or Métis peoples of Canada.*

2.) Persons with disabilities: Based on the definition below, are you a person with a disability?
"Persons with disabilities" are individuals who have a long-term or recurring physical, mental, sensory, psychiatric, or learning impairment, and who consider themselves to be disadvantaged in employment by reason of that impairment, or believe that an employer or potential employer is likely to consider them to be disadvantaged in employment by reason of that impairment. This includes persons whose functional limitations owing to their impairment have been accommodated in their current job or workplace.*

3.) Members of visible minorities: Based on the definition below, are you a member of a visible minority?
"Members of visible minorities" are persons, other than Indigenous peoples, who are non-Caucasian in race or non-white in colour, regardless of birthplace.*

4.) To which gender identity do you most identify?*

5.) What are your salary expectations?* **

6.) Are you legally eligible to work in Canada on an ongoing basis? **

7.) Have you previously worked for Scene+? **

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