Digital Tagging Analyst

Toronto - Hybrid, ON, Canada

Full Time

Digital Strategy

Mid Level

Who we are

At Scene+, we foster an entrepreneurial spirit that drives our mission: making tomorrow even more rewarding for our members. As a unique joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have spent over 17 years delivering unparalleled rewards and experiences.

As we scale and evolve, our focus on innovation and technology is redefining what it means to be an iconic brand that prioritizes a member-centric experience. Data is not just a tool for us—it’s the engine powering our growth strategy and our journey to becoming Canada’s most beloved loyalty program. We leverage it to provide personalized rewards and create meaningful connections with our members.

Joining Scene+ now means stepping into a role where your passion and skills can make a tangible impact on millions of members. With rewards for every lifestyle, we believe there’s always something to look forward to. Come be a part of our journey—create exceptional outcomes, collaborate across teams, and shape the future with us.

Who we need:

Reporting to the Director, Digital Strategy, we are looking for a Digital Tagging Analyst. You will play a critical role in enhancing our data collection, functional tagging, and analysis capabilities. Supporting the continuous improvement of our digital properties, you will develop and implement effective tagging strategies across our app and web platforms. Additionally, you will be integral in developing and maintaining a digital reporting dashboard and helping to drive actionable insights and showcasing areas of opportunity. Joining us at this stage is a chance to channel your passion for technology toward creating new capabilities and enabling the company to make intelligent decisions.

This hybrid role requires work in-office 2-3 days a week.

What's in it for you:

Ownership. We are a data science-driven company, and our membership is growing exponentially. You will have the opportunity to make a measurable impact by helping to drive our digital roadmap forward. As part of a major digital transformation, you will gain access to the VP and collaborate extensively across teams. The results of your work will directly contribute to achieving member-focused business deliverables and will be experienced by millions.

Visibility. You want to channel your deep technical skills and passion for leveraging data to drive business success. This role is foundational to the successful launch of our new home screen, complete with member-requested functionality and enhanced features. You will bring value by providing cost-saving recommendations and tackling a list of initiatives that leverage data to enhance the member experience. You will play an influential role in changing how we make decisions, instilling a focus on leveraging technology and analytics.

Career development. You'll be part of a future-forward team that values authenticity and welcomes fresh perspectives. The mentorship and learning opportunities are immeasurable, starting on day one with in-depth onboarding. You will join a robust Business Intelligence and Data Engineering team, with the chance to grow your knowledge and become a tagging and insights expert on our website and mobile app. You will have the opportunity to participate in a range of work, discover what you love, and build your career.

As our new Digital Tagging Analyst, you will:

Optimize tagging. You will implement and maintain accurate tagging for all digital components to track user behaviours, interactions and offers that trigger engagement. You will ensure the data collected through these tags is accurate, comprehensive, and applicable.
Share actionable insights. You will analyze collected data to identify trends, and opportunities for improvement. You will develop and maintain a digital reporting dashboard to consolidate data and provide actionable insights, which can then be used to drive business decisions and identify opportunities.
Enhance user experience. You will contribute to revamping the app platform, ensuring new features and functionalities are seamlessly integrated and user-friendly. You will collaborate with internal teams and external vendors to ensure cohesive and effective implementation of digital strategies.
Execute digital strategy. You will contribute to the digital roadmap, drawing in information gathering through effective tagging strategies.
Recommend cost savings initiatives. You will identify and execute cost-saving strategies, reducing reliance on external vendors and improving in-house capabilities.

You bring:

The experience. You are passionate about making insights-driven recommendations that deliver high business value. You may be coming from a digital media company, a digital marketing agency, or an in-house digital marketing team at a large retail or consumer-driven corporation. You have expertise in creating and applying effective tagging strategies on mobile apps and web platforms. You have in-depth experience building reports connecting data sources and creating stories and visualizations that present the data most effectively.
The technical skills. You are proficient with Google Analytics, Google Tag Manager, Tableau, modern data management tools, and MS Office. You can quickly get up to speed with new technologies. You have experience developing web pages or mobile apps, building offer tiles or spotlights, and embedding and managing tagging.
The interpersonal skills. You can nurture relationships across internal and external teams, adapting to the working style of your colleagues and embracing our culture. You have outstanding verbal and written communication skills, including comfort in presenting to senior leadership. You can translate complex data analytics and findings into visualizations and actionable insights for different audiences and levels.

Join us.

We are a dynamic and agile organization that works collaboratively to anticipate and meet the business needs of our partners and the lifestyle needs of our members. People who thrive at Scene+ are mission-driven and eager to contribute to a brand that’s shaping the future of loyalty. As part of our team, you will excel in an environment that values ownership and practical, intelligent solutions. You will have the chance to create and refine processes, identify and address challenges with scalable solutions, and introduce best practices that drive our success.

Our values guide our work, and we consistently measure our progress against these principles.

Member Focus: We prioritize the needs and experiences of our members in everything we do.
Teamwork: We believe in the power of collaboration and working together to achieve our goals.
Continuous Improvement: We strive for excellence by constantly seeking ways to improve and innovate.
Integrity: We uphold the highest standards of honesty and transparency in our actions.
Results Driven: We are committed to achieving outstanding outcomes and delivering value.
Passion: We are passionate about our work and dedicated to making a positive impact.

What you can expect from our interview process:

A virtual interview with a Talent Advisor discussing your interest in the role and the company.
An in-person interview with the Director, Digital Strategy and the Senior Manager, Product & Digital. This is an opportunity to share your experience and learn how you will make an impact. You will have a chance to ask questions about the team and culture.
A final in-person interview with the Vice-President, Digital Product and Channels. You will expand on how your experience aligns with the organization’s needs.

Apply now.

If you have 70% of what we're looking for and 100% passion for the work we do, express your interest here. Please email us at [email protected] and let us know what accommodations or assistance we can provide you during the application process.

At Scene+, we're committed to diversity, equity, and inclusion. We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions. We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.

#LI-Hybrid
#LI-DNI

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Help us maintain an inclusive culture.

We want anyone, anywhere to have the same chance and opportunity to build a life they love and that they are proud of. We are proactive in creating a belonging environment that anyone can be a part of. Thoughtful, data-driven decision-making is core to this success. We ask these questions to strengthen our practices by using data to identify and mitigate unconscious bias in our hiring process.

If you choose to answer them, the responses are ONLY used in aggregate to help us identify areas for improvement in our processes. Your responses, or your choice to prefer not to say, will not be associated with your application and will not in any way be used in the hiring decision. For one, that’s illegal, and we’re really not into breaking the law. Keep being awesome, and thank you for considering work at Scene+.

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